Registering the perfect domain can provide you with a large boost towards online success. Some people will even recommend waiting to name a business until an available domain name has been registered.
Domain Forwarding and Masking: Direct any domain name you own to your website. Anyone who types that domain name into their browser is taken directly to your website.
Domain Locking: Domain locking prevents accidental or intentional transfers of domain ownership and stops anyone from redirecting your nameservers.
Total DNS Control: Manage your domain nameserver (DNS) records and set your email, FTP, sub-domains, and website location from one control panel.
Change of Registration: Assign your domain name to someone else or change the contacts for your domain online anytime.
Status Alerts: Monitor the status of your domain and get instant alerts if there’s been a change.
Auto Renew Protection: No need to watch expiration dates to ensure you renew on time! Auto-renew keeps your domains, hosting, website builders, and other products in your name and under your control.
Domain Disclaimers: Special savings apply only to the first year of registration. You must purchase the entire section to qualify for special savings. The final price may differ because of additional sales, fees, and promotions. Products will automatically renew until cancelled. You may turn off the auto-renewal feature by visiting your account. Change of registration may require a fee for certain domains.
Anyone can register any domain if it is available. However, you may want to consider how this domain is going to be used. Let’s approach this from the perspective of your domain being used for business purposes.
A domain is considered real estate, digital real estate if you will. Just like physical real estate the old term “location, location, location” still applies when it comes to selecting your domain and its value going forward.
It is almost universally accepted that a .com is most desirable, keep in mind the general population is trained to type in www.YourCompany.com. Think of it as having your business located right in the middle of the town square. The following is a list of general principles to keep in mind when selecting your new domain name. Let’s look at a local pool cleaning company in Phoenix, AZ.
Domain Name Spelling: You want your customers to remember your location. For example, www.poolcleaners.com and www.poolcleanr.com are both valid domains, but which one do you want customers to try and spell the week after you spoke with them.
Industry Relevant Domain Name: Let’s say you have a pool cleaning company, it is good practice to have something related to ‘pool cleaning’, ‘pools’, or ‘cleaning’ in the domain name. An example would be www.poolcleaner.com.
Geographically Relevant Domain Name: It is very likely that a .com domain, relevant to an entire industry is not available to register. Let’s say www.poolcleaner.com is registered, the next best domain for this company might be www.phoenixpoolcleaner.com. Although longer, this domain tells the general public what industry you’re in and where you offer your services. It also reads well for Search Engine Optimization.
Domain Length and Complexity: Keep your domain name simple. Short and to the point is the best practice when registering a new domain, www.phoenixpoolcleaner.com is a lot easier to remember than www.affordablepoolcleanerphoenix.com. There are so many ways customers can enter the latter incorrectly in the browser when trying to find your business.
Singular or Plural Domain Name Registrations: GET BOTH when applicable, this can save you on marketing and lost revenue down the road. Let’s say your domain name is PhoenixPoolCleaner.com, and a competitor registers PhoenixPoolCleaners.com…this may be less than ideal for both of you.
